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Texas Roadhouse - The Social Media Voice

PURPOSE:

To find the Texas Roadhouse that does the best job using their Social Media Voice to engage their community ultimately making meaning and money.

PROCESS:

Ovet the course of 90 days, restaurant teams will work with a coach (from Talent Revolution) who will help them devise and execute strategies that will help them win bi-weekly challenges and ultimately the competition.

KEEPING UP AND KEEPING SCORE

Every Monday by 10:00 A.M. EST, the hub will be updated with the weekly mission and coaching tips to increase your chance of winning. We'll also announce winners and prizes on competition weeks here.

Team Coaching Calls / Webinars are at 1:00 PM every Monday - NOTE - The week of July 9th, we will be meeting on Tuesday, July 10th at 1:00 PM.

https://www4.gotomeeting.com/join/174004735
Dial +1 (213) 493-0604
Access Code: 174-004-735
Meeting ID: 174-004-735

Ongoing online coaching will take place in Private Facebook groups and using team Twitter hashtags (#TXRHTeamA and #TXRHTeamB).

Week of 5/7: Coaching Facebook Fan Building
Week of 5/14: Competition Facebook Fan Building
Week of 5/21: Coaching Facebook Fan Engagement
Week of 5/28: Competition Facebook Fan Engagement
Week of 6/4: Coaching Twitter Follower Building
Week of 6/11: Competition Twitter Follower Building
Week of 6/18: Coaching Twitter Follower Engagement
Week of 6/25: Competition Twitter Follower Engagement
Week of 7/2: Coaching Stores come up with list of ways to layer social media on top of LSM program and drive sales.
Week of 7/9: Competition Stores implement social media layer on top of LSM program and measure sales results. (Celebrity Judge Jessica Northey will determine winner.)
Week of 7/16: Coaching 'Driving Sales' Meet Up/Tweet Up
Week of 7/23: Competition 'Driving Sales' Meet Up/Tweet Up
Week of 7/30: Judges review overall performance
Week of 8/6: Announce winners

PRIZES

When store hits either 1,000 fans or followers they get "I love my @<twitter handle> t-shirts

Weekly winners get $50 living legends prizes

Competition winner's LSM gets an iPad and team gets nanos

Winning store gets to choose a final prize from Talent Revolution team.

We'll leave you with a little inspiration from your celebrity judges - and some great ideas from other Roadies.